Back to blog

Humans of Huboo : The surfing mad head of Marketing

Posted on January 10, 2020
by Emma Burgess

At Huboo, we care about our staff and like to think we’re so much more than a faceless warehouse, so each month we like to profile a member of the team. This month, we’d like to introduce you to our latest Human of Huboo, Alicia.

Meet Alicia Docherty

Passionate about surfing, Alicia is Head of Marketing at Huboo

As we’re a fast-growing startup we need to make sure we’re getting the right messages out to our target markets, which is why we rely on the great work of our marketing team. As Head of Marketing, Alicia is responsible for making sure the Huboo brand is always at its best, keeping customers well-informed on a regular basis, and creating the best content to attract new business, amongst many other things.

I am new to Huboo and I’ve had to hit the ground running, which is great. I love a challenge and no two days are the same here, so it’s never dull! At the moment, I am working on 2020 marketing plans and getting under the skin of Huboo’s customer management systems and processes.

As part of Alicia’s role, she ensures Huboo is communicating well to the outside world. We’re a really dynamic company and Alicia is keen to share this message through as many channels as she can, whether that’s newsletters, digital marketing or social media. Ultimately, she wants to position us as the go-to ecommerce fulfilment house.

Huboo stands out from the crowd. It’s not a warehouse full of people facing tough targets with an office versus ‘shop floor’ mentality. Far from it. This is one of the key areas that makes us so different and also what makes us successful.

To reinforce that point, Alicia is also responsible for internal communications and makes sure that everybody knows what’s going on and feels part of the team. Working for a startup is extremely fast-paced, so it’s important to ensure all staff and team members are fully informed, but, not only that, it’s also important to keep everybody motivated.

We do a lot at Huboo to help create a unified team spirit. we all muck in during busy periods and very much work on a collaborative basis. When we’ve had an amazing day, we reward people with pizzas, we’ve hosted a Halloween party, also known as Hubooween, and we recently had a Christmas jumper day. I haven’t been here long, but I’m really excited to be responsible for marketing such a great company.

Quick fire questions

What makes you irrationally angry? People being unfair.

Favourite Film: A guilty pleasure is probably Bad Neighbours, but it might have to be the Blues Brothers… or Super Bad… or Top Gun….. Can’t decide!

Best holiday: My honeymoon in The Maldives.

Dream dinner guest: Winston Churchill.

Biggest fear: Having regrets.

Something you really love:  My dog Dora, my cat, Pudding and my Husband…in no particular order, of course.

Fun fact:  An old cousin of mine was the first and fastest person to sail single-handed around the world.

Who would play you in a film of your life? Probably Phoebe Waller-Bridge.

What would your super-power be? Breathing under water and swimming really fast – Aqua man style.