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Growing your business with influencers

Posted on July 28, 2021
by Emma Burgess

Influencer marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. As a billion-pound industry and the future of advertising, influencer marketing is set to stay. 

What is influencer marketing?

Influence marketing is a common tactic used by businesses to promote their products or services by collaborating with popular social media profiles, bloggers or vloggers who have a large, engaged audience. Brands can tap into this to build credibility with the hope of driving sales.

This strategy includes those with a smaller following known as micro-influencers, which are perfect for smaller businesses seeking a particular audience, all the way to the likes of Ronaldo, with a following of 308 million followers, who earns up to $1.6 million per post.

Influencer marketing by numbers 

Influencer Marketing Statistics in 2021 (Trends + Key Takeaways)

The take away

At its core, influencer marketing deals much with how social media influencers can influence their audiences, fans, and followers. It’s no surprise that sales or conversions are one of the primary goals of influencer marketing campaigns — 8 out of 10 consumers purchase products immediately after it was recommended by an influencer online. Beyond immediate sales, several statistics support the effect influencers have on their audiences. Nearly 50% of customers admit listening to influencers, and the same percentage depend on influencer recommendations when it comes to purchases.

It is clear that influencer marketing is here to stay, and it’s only going to accelerate in the near future. eCommerce brands can benefit hugely from working with influencers, no matter what their goal is. Influencers support growth and engagement, assist with sales and conversions, or simply get the word out about your business. No matter what, today is a great day to start creating your influencer marketing strategy.

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