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Five interesting trends we’ve seen this week

Posted on May 14, 2021
by Emma Burgess

1. Britain’s Favourite Booze 

What’s your favourite tipple? For 33% of Brits, the answer is (you guessed it) beer. Beer is one of the oldest and widely consumed alcoholic drinks in the world, and Brits are no exception. Whilst 21% choose wine as their alcohol of choice; spirits come a close third with 13% of punters opting for gin and 9.4% for vodka. Cider drinkers came in last place at 7%.

As many of us have our favourite brand or go-to beverage, most people claim to be open to trying a new drink; however, the majority, 64%, stay true to their most favourited brand!

2. TV Watching 

It comes as no surprise that the amount of us tuning in to our tellies increased during 2020. Across the UK, viewership rose by 17%, as we were forced into our homes and our usual means of passing time we no longer afforded to us.

According to the IPA’s Touchpoints 2021 data, the share of total media time taken by TV viewing increased from 33% to 37%, as people turned to TV and digital devices for news and entertainment during the 2021 lockdown. 66% of TV and video viewing among UK adults was live or recorded. However, the generational divide was evident, with 89% of over-55s tuning in, versus 27% of those aged 15 to 34.

3. Online UK Grocery Sales Drop

Following the easing of lockdown in the UK, online grocery sales have slowed by 25% as shopper confidence returns for the first time in a year. Following changes to consumer lifestyles, health and beauty sales grew 27% year-on-year, followed by fresh goods such as deli (28%) and bakery (15.5%) products. Although the hospitality sector is only partially reopened, sales of beers, wines and spirits are up 9%.

4. Retailer’s Carbon Emissions Fall 

There has been a 49% drop in carbon emissions since 2005, say leading retailers. This figure is almost double the initial target of 25%. Seventy retailers have pledged to help the UK retail industry and its supply chains reach net-zero operations by 2040, including Sainsbury’s and IKEA. We love to see it.

5. Come Together, yeah yeah

Eight out of ten people in the UK want to put differences aside and come together. 75% of people wish to make a concerted effort to understand and settle a disagreement, and 74% admit to not listening enough.

Lastly, more people choose to identify themselves as Scottish, Welsh, Irish or English, rather than saying that they are from the United Kingdom or Great Britain. This figure is up from 5% in 2017 to 26% at the end of 2020.  

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