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The future of eCom: Six trends for 2021 with Linnworks 

Posted on February 24, 2021
by Emma Burgess

The future of eCommerce: 6 trends for 2021 with Linnworks

Over the past 12 months, the Covid effect has seen high street stores closing their doors for good, accelerating the ecommerce boom. With this new normal likely here to stay, the demographic of the online shopper has shifted with new and growing audiences, such as older groups, turning to online shopping. 

Linnworks, the leading multichannel management solution for ecommerce businesses, have identified six key trends that are set to be the biggest drivers of eCommerce change providing retailers with the biggest opportunities and challenges for growth in 2021. 

The growth of total commerce 

Consumers have an ‘always on’ mindset. Marketplaces, social media platforms and mobile commerce all play a role in omnichannel retail to capture and thrive on audiences with this mentality. 

Customer experience is key to growth 

A seamless customer experience is end-to-end, from purchase to, supply chain and logistics, to delivery. This includes possible purchasing objections as return policies, shipping times, access to customer service and having an uninteresting UX.  

Personalizing the entire shopping experience with data 

 Analytics tools and eCommerce software can help retailers find out who their customers really are—and how they shop online. 

The rise of direct-to-consumer (D2C) selling 

Direct-to-consumer business models are being welcomed by customers and brands alike. Successful D2C brands have been getting up to 50% of their sales from returning customers.  

Shopping as part of everyday media consumption 

Social media platforms have adapted their apps to include shopping channels. This presents a significant opportunity for brands and retailers to interact with consumers by integrating storefronts and products into these digital channels.  

Diversification of supply chains 

Diversifying your supply chain elevates the pressures felt by using a single provider for the entire process which in turn, grants your customers a seamless service. 

Download the full Linnworks Report

For more insight into ecommerce trends for 2021 Linnworks have put together this comprehensive and informative whitepaper so you can see the key trends you should be aware of to help accelerate your eCommerce business in 2021. Download the full report here to get totally commerce ready

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